Merger Blogging

Wells Fargo and Wachovia started a merger blog at the first of the year. They are doing a good job of it, mixing history with practical announcements. The tone is genuine and newsy. They seem to be getting readership judging from the number of comments.

Based on all the bad things that often happen during integrations, this will be an exciting effort to watch. You wonder if they are doing a similar effort internally. In the intangible economy, your customers and your employees are more important than ever–and this kind of communication is a good strategy.