Reputation: beyond shareholder thinking to stakeholder thinking and back again
February 7, 2011 by Mary Adams · 5 Comments
When we talk about the core intangible capital of an organization, we spend most of our time focusing on the intangibles that drive customer value creation and revenue generation. This is a helpful perspective for operational performance and strategies. In this view, relationship capital focuses on the partners that help support your business model: your customers, partners and vendors.
In thinking about reputation, however, it is important to flip the perspective and see your company through the eyes of your people and your partners. As contributors to the knowledge factory, they are also stakeholders in its success. What do they think of the organization? Does it seem sustainable? Is it a place they want to be or to do business with? Read more
Getting Paid for What You Know: Four Ways to Get Paid for Services
June 4, 2010 by Mary Adams · Leave a Comment
If you sell services, it is quite likely that your organization is an outsourcing partner to your customers. They are paying you for your expertise as well as for getting a job done. There are basically four ways to get paid for services:
- Getting Paid for Tasks
- Getting Paid for Time
- Getting Paid for Value
- Getting Paid for Solutions
IT Management is Really IC Management
January 5, 2010 by Mary Adams · Leave a Comment
The KNOW Network just declared IT Departments Fail to Deliver Value based on a global survey of IT executives by Axios Systems. Here are a few of the data points they cite:
- 57% believe their systems do not deliver the value expected by the business
- 64% are unable to provide the business with real-time quantifiable metrics demonstrating the value of their services
- 39% believe that business decision-makers still do not understand the value IT brings to the business.
The reason that IT management is so hard is that it is so closely tied to IC management. And companies are doing an even worse job with IC than they are with IT. Read more
Shedding Light on the Value and Performance of Intangible Capital
October 8, 2009 by Mary Adams · Leave a Comment
The first thing that most people ask when discussing intangibles is value. My answer is, “how can you value something for which you have no data?”
I do not mean to imply that it is impossible to develop data on your intangible capital. It’s just that most companies have not taken the necessary steps to accomplish this. How can you create a sound data set on your intangibles? Read more
