Intangibles Measurement V: Reputation is the New Bottom Line

There are huge challenges all over our economy–in health care, in transportation, in agriculture, in energy production, in education, and on and on. These challenges will not be resolved by resorting to industrial era answers. To solve today’s problems, we need to build our national skills base for intangibles management.

Which is a great segue to reputation, the last in my intangibles measurement series. The general reputation of business gets talked about a fair amount these days. As does the importance of reputation to individual companies. Today, the speed of communication makes it hard to hide even small mistakes. And sometimes small mistakes get blown out of proportion. The easy answer is to blame the media. There are two other answers that cannot be ignored. Read more