In posts over the past weeks, I have already shown you some simple but powerful ways of generating concrete information about your intangibles. The first is generating an inventory of key knowledge assets. The second is building a graphic or model that serves as a shared visualization of how your company combines and monetizes those assets in your knowledge factory. And the third is to start tracking your annual intangible capital expenditure.
But is it enough to just know how much money has been spent? Isn’t it also important to know whether your investment is working as well as you expected? Is it ready to handle your future challenges? Is your knowledge factory working up to its capacity? How do you know if your knowledge factory is functioning the way it should? Are these not the important questions that need to be answered in your business?