Five Reasons to Focus on Optimizing Intangibles in 2010

I am more and more convinced that 2010 will be the year of intangibles, intangible assets, intangible capital, intellectual capital, knowledge assets or whatever else you want to call them. There are five big reasons why:

1. Intangibles already get the majority of your  investment dollars. Estimates are that at least 60% of the money organizations invest in their future productive capacity is in intangibles. If you are already spending money, isn’t time you created a way to track intangibles performance? Read more

Shedding Light on the Value and Performance of Intangible Capital

The first thing that most people ask when discussing intangibles is value. My answer is, “how can you value something for which you have no data?”

I do not mean to imply that it is impossible to develop data on your intangible capital. It’s just that most companies have not taken the necessary steps to accomplish this. How can you create a sound data set on your intangibles? Read more

Intangibles Measurement

I just took a quick break from my vacation week to participate in the IAFS monthly conversation about intangibles. Here’s the presentation I made on Intangible Asset Performance and Financial Results.

It builds on the recent video we posted that shows how to model the intangible factory. Read more

Mary Adams to Speak on Link Between Intangibles and Financial Performance

In August I will swap roles from moderator to speaker for the Intangible Asset Finance Society’s monthly Conversation on Intangibles. The call is at noon EDT on Friday, August 7th. Nir Kossovsky will act as moderator.

I will be talking about the link between intangible assets/intellectual capital and the financial performance of an organization. This is, I believe, a neglected topic that needs more attention. It is also one of the major themes of the book that I am co-writing with Michael Oleksak.

Hope you can join us. The call is free but you must register at IAFS to get the call-in info. If you cannot make it at that time, a recording will be available. In September, I’ll be back in the moderator seat. We expect an interesting series of conversations with other intangibles experts this fall.