Getting Paid for What You Know: Licensing and Secondary Sales

Yesterday, I talked about selling knowledge products. Another way of getting paid for knowledge is through licensing. This usually applies to situations where there is a very clear technology or knowledge product that has specific legal protection. I’ll discuss intellectual property in more detail in a later post. The important thing to understand at this point is that if your process, service, or product qualifies for legal protection, then you have a whole new way of monetizing your knowledge, through direct sale, licensing and royalty streams. Read more

Case Study: Visualizing and Communicating Corporate Value Through Intangibles Management

Last week, I helped lead a full afternoon workshop organized by the Intangible Asset Finance Society at the Think Tank and Auction hosted last week by ICAP Ocean Tomo in San Francisco. (The auction was fun to watch–here are a few Tweets about the auction).

My co-presenters for the afternoon were Nir Kossovsky of Steel City Re and Andy Gibbs of CXO IP Advisory. We opened up by each making some comments about our perspectives on intangibles management and emerging intangibles markets. My slides are here–I will add links to Nir and Andy’s presentations if they are posted online.

Then we moved to a case study discussion. The discussion was very robust. Since we usually cannot share the contents of client work when we engage in this kind of exercise, it is a great opportunity to share with you how this kind of approach works in practice.

Here’s a summary of the case we gave the participants. Read more

IP Zones – Creating Communities to Monetize Intellectual Capital

Jackie Hutter’s IP Maximizer Blog has a great post that introduces the Manhattan Empowerment Zone which is a way of leveraging a community to create jobs while providing a critical mass of services to corporations looking for markets for their IP. Read more

The Role of Intellectual Property in M&A

It is clear in this very thoughtful article in Mergers and Acquisitions that there is a growing appreciation of the role of intangibles in business. The article features a discussion among eight figures from the world of Intellectual Property (IP). Some of the themes that I saw in this discussion include:

Role of patents as a protector of value in acquisitions – IP represents the legal right to specific inventions or know-how. This is becoming an important feature of mergers and acquisitions. Acquiring companies need to Read more