Let’s stop guessing and start counting intangible investments

I just posted a comment on an IAM blog post about Intangible Value and the Herd Instinct. It cited Nir Kossovsky, my colleague from IAFS, as saying that the S&P 500 has a larger intangible premium than the average of all western stock markets due to a market perception of better value from that market.

Here’s my comment: Read more

Program this Friday: Reputation in the Post-BP Marketplace

“This has now turned into a reputation matter, financial and political, and that is why you will now see more of me,” said BP Chairman Carl-Henric Svanberg 18 June 2010, as headline risk mushroomed and intangible asset value collapsed.

Join me Friday, 9 July, at 12h00 EDT for the Mission Intangible Monthly Briefing. I’ll be hosting Jonathan Salem Baskin and Nir Kossovsky to talk about reputation and how to manage it.

If you are general counsel, chief financial officer, a risk officer, a manager of strategic partnerships, a reputation executive (marketing, PR), a board member of any public company, or have a financial interest in any publicly traded security, you (or a colleague Send to a Friend) won’t want to miss this event. Learn more

Case Study: Visualizing and Communicating Corporate Value Through Intangibles Management

Last week, I helped lead a full afternoon workshop organized by the Intangible Asset Finance Society at the Think Tank and Auction hosted last week by ICAP Ocean Tomo in San Francisco. (The auction was fun to watch–here are a few Tweets about the auction).

My co-presenters for the afternoon were Nir Kossovsky of Steel City Re and Andy Gibbs of CXO IP Advisory. We opened up by each making some comments about our perspectives on intangibles management and emerging intangibles markets. My slides are here–I will add links to Nir and Andy’s presentations if they are posted online.

Then we moved to a case study discussion. The discussion was very robust. Since we usually cannot share the contents of client work when we engage in this kind of exercise, it is a great opportunity to share with you how this kind of approach works in practice.

Here’s a summary of the case we gave the participants. Read more

Accounting for Intangibles Represents Strategic Opportunity for Corporate America

Thanks to Nir Kossovsky for his post on the Mission: Intangible Blog pointing out the opinion piece by long-time corporate governance leader, Nell Minow,  in the Financial Times last week entitled, Impresarios on the Board Are a Bad Sign. Minow makes the case that

Opponents of post-meltdown reforms to corporate governance are trying to hold back change by focusing on Washington. The US Chamber of Commerce is spending $100m (€69m, £63m) to try to defeat any substantive reforms. They are missing the point. No matter what happens in Washington, the market is forcing through significant and pervasive reforms. The companies that first understand that will benefit from a lower cost of capital and more committed long-term investors. As we understand better the mistakes of the past and the challenges ahead, fund managers and analysts will look at “new fundamentals”, four elements that will become as important as cash flow and return on investment. Read more

Call on Intangible Asset Risk and Reputation Metrics

Intangible Asset Finance Society Monthly Call: The President of Intellectual Capital Advisors, Mary Adams, will be hosting Nir Kossovsky on the IAFS monthly call this Friday, July 10th at noon EDT.

Nir is the Chief Executive & Director of Steel City Re, a firm focused on innovating new ways of managing intangible risk. He is also an entertaining speaker and will surely keep Mary on her toes! The call is free but you must register to get the conference information. Hope you can join us!