Facing the Facts: You are already spending a lot of money on intangibles

We can say with great confidence that you are already spending a lot of money on intangibles. How do we know? Academics have been looking at the question for quite awhile. Here are places they have looked:
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Lost Intangible Value in M&A

Here’s a question from Richard E. on SlideShare about my recent presentation on Intangible Asset Performance and Financial Results.

Richard E: From your experience when you have visited organisations and they value Goodwill. Can you relate intangible elements that are common across various companies? Same too if an organisation has Intellectual Property and then a merger occurs I suggest for the new combined organisation a loss occurs in respect of the intangibles capital. Perhaps in such instances there may be merit for the lessons learnt of optimizing intangibles before and after a merger to mitigate the potential loss. It’s just an idea, hope it appeals

Here’s my response: Read more