Three Ways to Look at IC

Intangible capital is still a very abstract concept to most people. As we begin to do more and more work that is explicitly related to IC optimization and corporate growth, we are finding three approaches to visualization that are especially  helpful.

Inventory - The first one is to look at a simple inventory of the key intangibles that drive an organization. This is usually focused on the revenue generation side of business. This is a high-level list but a good starting point for a discussion of the basic assets driving the organization’s operations. Read more