Getting Paid for What You Know: Licensing and Secondary Sales

Yesterday, I talked about selling knowledge products. Another way of getting paid for knowledge is through licensing. This usually applies to situations where there is a very clear technology or knowledge product that has specific legal protection. I’ll discuss intellectual property in more detail in a later post. The important thing to understand at this point is that if your process, service, or product qualifies for legal protection, then you have a whole new way of monetizing your knowledge, through direct sale, licensing and royalty streams. Read more

Maximizing Value of Intangible Capital – My presentation from ICAP Ocean Tomo earlier today

We had a great time with our panel discussion at the ICAP Ocean Tomo track today on Emerging Intangibles Markets. Here are my slides:

After a panel discussion with fellow members of the Intangible Asset Finance Society, Nir Kossovsky and Andy Gibbs, we led the group through a case study of a research and licensing company that had a declining market value. The market viewed it as a troll with low value add. Read more

IP Zones – Creating Communities to Monetize Intellectual Capital

Jackie Hutter’s IP Maximizer Blog has a great post that introduces the Manhattan Empowerment Zone which is a way of leveraging a community to create jobs while providing a critical mass of services to corporations looking for markets for their IP. Read more