Program this Friday: Reputation in the Post-BP Marketplace

“This has now turned into a reputation matter, financial and political, and that is why you will now see more of me,” said BP Chairman Carl-Henric Svanberg 18 June 2010, as headline risk mushroomed and intangible asset value collapsed.

Join me Friday, 9 July, at 12h00 EDT for the Mission Intangible Monthly Briefing. I’ll be hosting Jonathan Salem Baskin and Nir Kossovsky to talk about reputation and how to manage it.

If you are general counsel, chief financial officer, a risk officer, a manager of strategic partnerships, a reputation executive (marketing, PR), a board member of any public company, or have a financial interest in any publicly traded security, you (or a colleague Send to a Friend) won’t want to miss this event. Learn more

2009 the Year of Measurement?

Jonathan Salem Baskin posted a report on a session he hosted at the Consumer Electronics Show. I met Jonathan at the Intangible Asset Finance Society (IAFS) and had some interesting conversations around branding and the value of brands (his area of expertise). The three main conclusions of the session Read more