IT Moving Beyond Automation to Creation
January 9, 2009 by Mary Adams · Leave a Comment
Susan Cramm has a great post here about the new frontiers of IT. She says,
Recently, I asked some business executives for their top three IT wishes. Across the board, their responses echoed a common plea: “I wish IT projects would come in on time and on budget.”
Funny thing is – this very reasonable sounding request is actually quite unreasonable. Read more
Getting Paid for Intangibles
October 16, 2008 by Mary Adams · Leave a Comment
Interesting look by Lucent-Alcatel here at “Business Transformation: Advanced Business Models for Converged Communications.” You don’t have to be in the communications business to find this article inspiring. They are making the case to companies that have traditionally built their businesses off the sale of “tangible” communication networks that they need to expand their revenue activities into intangibles. This is a shift that technology and product companies throughout the economy are making with increased frequency. It’s also a great illustration of how IT and IC have become so tightly intertwined in many companies.
The list of options includes services, asset sharing, outsourcing, advertising, fulfillment and community building, among others. This list could help you think about new revenue options in your own business. It’s also interesting to note that the last section of the piece highlights Lucent-Alcatel’s consulting services to help their equipment customers–a good example of how L-A has adapted their own revenue strategy to market needs and opportunties.
