Case Study: Visualizing and Communicating Corporate Value Through Intangibles Management

March 29, 2010 by · 2 Comments 

Last week, I helped lead a full afternoon workshop organized by the Intangible Asset Finance Society at the Think Tank and Auction hosted last week by ICAP Ocean Tomo in San Francisco. (The auction was fun to watch–here are a few Tweets about the auction).

My co-presenters for the afternoon were Nir Kossovsky of Steel City Re and Andy Gibbs of CXO IP Advisory. We opened up by each making some comments about our perspectives on intangibles management and emerging intangibles markets. My slides are here–I will add links to Nir and Andy’s presentations if they are posted online.

Then we moved to a case study discussion. The discussion was very robust. Since we usually cannot share the contents of client work when we engage in this kind of exercise, it is a great opportunity to share with you how this kind of approach works in practice.

Here’s a summary of the case we gave the participants. Read more

Three Ways to Look at IC

February 4, 2010 by · 2 Comments 

Intangible capital is still a very abstract concept to most people. As we begin to do more and more work that is explicitly related to IC optimization and corporate growth, we are finding three approaches to visualization that are especially  helpful.

ic-summary-org-chartInventory - The first one is to look at a simple inventory of the key intangibles that drive an organization. This is usually focused on the revenue generation side of business. This is a high-level list but a good starting point for a discussion of the basic assets driving the organization’s operations. Read more