Intangible Metrics
June 29, 2009 by Mary Adams · 1 Comment
I had an inquiry over the weekend from a reader about setting metrics for intangibles. Here’s my first level response.
One of my favorite articles about metrics is by Ian Graham, What’s Wrong with Targets? (it’s on page 15 of this document). It sums up most of the problems that happen with metrics.
The way I see it, there are two types of metrics: Read more
