Intangible Capital Case Study: Monetizing Your Knowledge

One of the great strengths of the intangible capital (IC) perspective is the lessons it gives around business model and organizational sustainability. The IC Value Drivers Report for this services company provides a great example of this.

By way of background, IC Value Drivers include ten categories of the intangibles that are create the unique competitive advantage of companies today. Read more

We are kicking off an innovative new project to optimize structural capital

We have just won a follow-up assignment with a client to look at how to grow by optimizing their structural capital.

Structural capital is the very unsexy name for all the re-usable knowledge and systems that are captured in your company. It includes everything from training materials to software, management information and processes. Structural capital stays in your company when your employees go home at night. It also makes every employee smarter when they come back in the next morning.

Structural capital is part of the knowledge factory of the 21st century business. Combined with human and relationship capital in a strong business model, it makes up 60-70% of the average company’s value–called intangible capital.

This company is looking to develop a scalable growth model. If they do not optimize their structural capital, they would have to keep adding headcount. While their growth plans will require new headcount, the optimization will make both new and existing staff more efficient–to get more growth out of everyone in the organization. This is the promise of the knowledge era. Are you optimized for growth?

You Can Grow Like Google (start with a knowledge factory)

In a few recent presentations that I have posted on the internet, I have included some slides that show the method that we have been using to model the knowledge side of our clients’ businesses using Lego’s. A number of people have written to me asking for a narrated version so I finally made the leap to YouTube.

You can view the You Can Grow Like Google video at YouTube and download the companion white paper Want to Grow Like Google.

Let me know if this is helpful to you. Share your own knowledge factory models. And, if it is helpful, please share this with colleagues whose companies need a boost to power out of this recession. I hope to hear some feedback on this one!