Tiger Woods and Intangibles

Yesterday in the New York Times, Frank Rich called for making Tiger Woods, Person of the Year. Rich said

What’s striking instead is the Enron-sized gap between this golfer’s public image as a paragon of businesslike discipline and focus and the maniacally reckless life we now know he led. What’s equally striking, if not shocking, is that the American establishment and news media – all of it, not just golf writers or celebrity tabloids – fell for the Woods myth as hard as any fan and actively helped sustain and enhance it.

Enron and Tiger Woods. He got me there. I couldn’t resist despite all that has been written about Tiger, as we all had come to call him.

You see, in both cases, we saw success in one sphere and assumed success in all others. Read more