Getting Paid for What You Know: Licensing and Secondary Sales

Yesterday, I talked about selling knowledge products. Another way of getting paid for knowledge is through licensing. This usually applies to situations where there is a very clear technology or knowledge product that has specific legal protection. I’ll discuss intellectual property in more detail in a later post. The important thing to understand at this point is that if your process, service, or product qualifies for legal protection, then you have a whole new way of monetizing your knowledge, through direct sale, licensing and royalty streams. Read more

Finessing Brand Finance

David Ruder, a fellow member of the Intangible Asset Finance Society (IAFS),  gave us a great overview of the brand finance market on our monthly call. David is with RPX and has a lot of experience in the intangible asset finance markets.

Here are some highlights on brands:

• US licensee revenues are $75 billion per year.
• Licensor revenenues are $5.8 billion
• He told the story of Mossimo, a troubled company that sold an exclusive license to their brand to Target. It has become a $1 billion brand.
• Licensing streams can be very steady–which makes them good for financing

His slides are here but I highly recommend the recording of the teleconference because he talked for an additional half hour after finishing with the slides.

Teleconference on Friday: Finessing Finance with Brand Assets

Mary Adams hosts the monthly Intangible Asset Finance Society (IAFS) Committee Spotlight on the first Friday of every month. This month, David Ruder of RPX Corporation will be talking about “Finessing finance with brand assets”

The call is on Friday, March 6, 2009 at 3:30 PM EST. It is open to the public but you must register in advance. More information and registration is here.