Orchestration Is New Command and Control

In the tangible economy, mechanization and mass production drove huge productivity gains as manufactured goods replaced those made by hand. These efficiencies came through strict discipline. Managers could describe to their employees in great detail the smartest way to accomplish their work: “Take Part A, attach these two screws then join Part A to Part B.”  Through time and motion studies, the fastest and most efficient way to do things could be identified. To achieve these results, employees had to adhere to strict guidelines. In such an organization, decision-making was an activity that resided with management. Like military commanders, the word of managers was the guide for corporate action. This was a classic command and control model.

But in today’s world, your company is really a series of networks. These networks include both internal and external players. Knowledge is dispersed throughout the network—it is not concentrated in the managerial class. And the organization needs that knowledge to succeed. This means that a traditional hierarchical approach where knowledge and power flow from the top down will not get you the results you need. To describe this model, we borrow the image of orchestration from Peter Drucker. Read more

Management Lessons on Web 2.0

Thanks to KNOW Network here for the great summary of McKinsey’s suggestions here on how to make Web 2.0 work:

1. The transformation to a bottom-up culture needs help from the top.
2. The best uses come from users – but they require help to scale.
3. What’s in the workflow is what gets used.
4. Appeal to the participants’ egos and needs – not just their wallets.
5. The right solution comes from the right participants.
6. Balance the top-down and self-management of risk. Read more

The Winning Vision

Last Tuesday, the U.S. inaugurated a new president. Challenging times created the opportunity for an unlikely candidate, Barack Obama, to step into this role. Throughout his campaign and in his acceptance speech, he outlined a new vision for the role of his country and his approach to government.

But his vision was not his alone. The best visions-in government and in business-are Read more