Intangibles Measurement III: Assessment

Here’s the next post in my intangibles measurement series. In my last post, I made the case for measuring your annual investment in intangibles. Tracking how much you are spending is the logical starting point for measuring intangibles.

Once you understand how much you have spent, of course the next step is to ask whether you are getting your money’s worth. Is your investment giving you the results you expected? If you try to do this on a purely financial basis, you are going to reach a dead end very quickly. As explained in my last post, intangibles get very limited attention in today’s accounting paradigm.

That’s why assessment in your best bet for getting at intangible performance quickly and accurately. Read more