Five Reasons to Focus on Optimizing Intangibles in 2010

I am more and more convinced that 2010 will be the year of intangibles, intangible assets, intangible capital, intellectual capital, knowledge assets or whatever else you want to call them. There are five big reasons why:

1. Intangibles already get the majority of your  investment dollars. Estimates are that at least 60% of the money organizations invest in their future productive capacity is in intangibles. If you are already spending money, isn’t time you created a way to track intangibles performance? Read more

Don’t miss this program: Intangibles in the Coming Decade

I’m really excited about the program that we are developing at the Intangible Asset Finance Society for Friday, January 8 at noon EST.

Each of the leaders of the Society’s core committees is going to introduce what they view to be the top three critical issues for intangible asset management  in the coming decade. Then we are going to have a discussion of the various themes put forward. This is a do-not-miss event. The call is free that day but you will have to pay to get the recording after the fact. More info and registration.