Join us at the XPX Summit on Tuesday for our new product launch!

We will be launching our new IC Value Drivers Report on Tuesday at the XPX Summit at Babson College. If you are going, please stop by our table and say hi. If you haven’t signed up and you work with private companies to help build value, there is still time to sign up–we can get you a good rate if you are interested.

Here’s a preview of our concept: Unlocking Hidden Corporate Value. We’ll have a fun demonstration where you can see intangibles strength by using our special IC glasses!

If you can’t make it and want to follow up about this new report, let me know how to reach you and we can set up a time to talk!

First anniversary of the IC Knowledge Center!

We have close to 250 members who have had 150+ postings and discussions in in the past year. Where to now? Become a part of the conversation.

Powered by ScribeFire.

Program on January 7

Valuing intangibles – dispatches from the front

For our first IAFS program of the new year, I’ll be interviewing panelists are James Catty, Chairman, International Association of Consultants, Valuators and Analysts; and Gabe Fried, CEO, Streambank LLC., a valuator and an asset-backed provider of liquidity. 

We are going to talk about lessons learned in the recession about valuing intangibles–what’s happened to the valuation of intangibles in distressed sales? How has this experience on the ground changed the approach taken by valuation professionals?

Join this free call by registering at IAFS

Powered by ScribeFire.

Don’t miss this discussion on Counting Intangibles

I am especially excited about the program I am leading for this month’s IAFS program on “Counting Intangibles.” I’ll be interviewing two great guests:

• Chuck Hulten of University of Maryland and The Conference Board and
• Alan Anderson of ACCOUNTability Solutions and AICPA.

Today, the intangible information gap in the average company is as high as 80%. It’s past time to close this gap and these are two people that can help us all understand how to do this. Please join in our discussion!

Powered by ScribeFire.

The Future of IC

Had a great time last week at the ICICKM conference in Hong Kong. I had hoped to share my thoughts in real time via twitter but I kept getting cut off.

The conference was held at Hong Kong Polytechnic University which has 20,000+ students. They have very vibrant knowledge management and intellectual capital programs. One of the stand-out presentations was by Stephen Selby from the Hong Kong Intellectual Property Department about their IC Management program that has been completed by 500+ local SME’s.

I led a track on Moving IC into the Mainstream all day Friday. We had some great papers and presentations on case studies of IC in practice (I will try to get the authors to share their papers).

I presented a paper that I co-authored with Verna Allee called Optimized for Growth, a case study of an IC approach to scaling a sales organization. Here are the slides of the case study too.

We capped off the track with a discussion led by John Dumay of the University of Sydney on the barriers and enablers of IC in practice. We posted the discussion bullets on the IC Knowledge Center.

Then we segued into the closing forum of the conference. Organizers WB Lee and Eric Tsui kindly gave me the opportunity to pitch my thoughts on how to shape IC practice going forward and invite the conference participants to join a project I am launching with John Dumay called The Future of IC at the IC Knowledge Center. The goal is to gather stories on how IC concepts are being used in practice. We are calling it an open conversation and research project. John will be analyzing the content of the stories in a sense-making exercise. We also invite others to use these stories for research and practice.

Hope you will join in the conversations!

Great new article on contemporary M&A: Getting a Grip on Intangibles

Russ Banham at Treasury and Risk did a great job of laying out the importance of intangibles in mergers and acquisitions in this new article: Getting a Grip on Intangibles

Since 70% of the average deal is intangible and 50% of the average deal is goodwill, there is a screaming need for better information about what’s really going on in acquisitions. I’m happy to say that Russ quoted me together with Mark Sirower at Deloitte, Dan Tiemann at KPMG, Robert Bruner at University of Virginia’s Darden School, Stephan Thollot at E&Y, as well as the CFO’s of Steel Technologies, Arrow Electronics, PMI Group and Corning.

The message of the article is clear: intangibles are not going away. M&A professionals ignore them at their own peril.

Program on Intangibles for Public Relations and Investor Relations Professionals

Mary Adams will be appearing at the Public Relations Society of America meeting in Boston this week:

New Era, New Valuation Shift: Communicating Intangible Assets

10/21/2010
6:00 – 8:30 p.m.
ML Strategies LLC, One Financial Center, 38th Floor Conference Room, Boston, MA 02111

Implementing PR and IR Strategies for a New Knowledge-Based Economy

As we emerge from the economic downturn, MarCom budgets are slow to recover; yet we’re still charged with moving PR and IR forward for our organizations. At any moment, the economy might flip a switch and we’ll be off and running on the next wave of productivity and profitability. Will you be ready for communications in the new economy?

Today’s communications professionals and corporate PR/IR staff face an interesting challenge: how do we communicate our company’s “intangible assets” — intellectual capital, corporate culture — to the market, customers, media and investors? How do we translate that value through PR and IR communications to the marketplace?

Even consumer-based companies are on board. If you aren’t doing it already, you should be.

Join us for a discussion on how to incorporate communications that convey the value of our companies’ intellectual capital and other intangible assets into our existing communications systems. The goal is to demonstrate real value of the assets inside our organizations.

Find out how to:

• Set a plan in motion to get corporate mindshare around the concept of valuing intangible assets
• Become a leader in the charge within your organization to improve communications around IP, knowledge and other intangibles
• Create a multi-tiered program of communications strategies and tactics to better convey ‘the whole’ of the company’s assets to the marketplace.

You will be armed with an understanding of how to communicate intangibles as the New Economy rises again.

More information and to register

Concord Mafia Presentation

Tomorrow I’ll be speaking at the Concord Mafia. (Yes, that’s the real name of a networking group in Concord MA) about–what else? Intangible Capital.

I’ll be sharing the draft of a free assessment that we will be launching in a few weeks called the IC-IQ. We are making a live draft of the assessment available for readers of this blog and anyone from the Mafia tomorrow.

Please note that after you finish the assessment, you will be taken to  a page where you can download a report on your answers.  When you are done, please let us know what you think!

Click here to get started: IC IQ 1.3

New column in Mass High Tech

Read my new column in Mass High Tech:

It’s almost always when something goes wrong that reputation enters the conversation. BP’s dramatic oil leak. Toyota’s acceleration problems. These crises are not isolated cases. They happen all the time.

In the middle of the crisis, much of the conversation is about the message. With good reason. BP’s CEO should never have said “I want my life back.” Toyota management should not have insisted that “nothing is wrong.” A good communications strategy is critical in a crisis. It’s important to be transparent and proactive at moments like this.

But it’s wrong to think that better communication is enough. The real lesson for all of us in reputational crises is the hard work that goes into preventing and mitigating them…Read more

Program on Intangible Capital Sept 30, 2010

The Exit Planner’s Guide to Increasing Corporate Value:
How to become an intangible capitalist

Mary Adams will be appearing at a breakfast meeting of the Boston Exit Planning Exchange (XPX) on September 30 at Babson College. The focus of her talk will be:

Today, roughly 75% of the value of the average private business is intangible—invisible
in financial statements and not well understood, even by those inside
the organization. Exit Planners, like their clients, are handicapped by
their business education and tools, which were optimized for the
factories of the industrial era. To maximize the value of a business,
you need new tools that focus on intangibles.

 What does Intangible Capital mean to the advisors of business owners?

• Corporate and M&A Attorneys have new challenges when documenting and protecting their clients.
• Consultants focus on value for clients need the tools to zero in on and improve performance and corporate value.
• Investment Bankers and Business Brokers want to
  present their clients in the best light possible so they must understand
  and explain the key intangibles driving corporate value to potential
  partners and acquirers.
• Financial Advisors who want to better understand
  their client’s business need to gain a whole new vocabulary around the
  strength and sustainability of the business and why.
• CPAs need to embrace these new concepts to help plan for, track and measure investments and returns on intangible capital.

Get more information and register.

« Previous Page — Next Page »