Intangible Capital Reading List on Twitter for 2011-10-31

• RT @SiobhanHarley: "We can't keep selling this state on just beaches & sunshine, we need to sell FL on intellectual capital" Mayor Buckhorn #

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Intangible Capital Reading List on Twitter for 2011-10-30

• Great questions! RT @eprjcts: #PEE11 What are the intangible assets of our organization? What income can be derived? #

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Facebook’s innovation failures

Facebook is an incredible innovator and has been critical to helping us all understand the power of the internet to create communities and change the dynamic in markets.

But the company has gotten stuck in some really old-fashioned thinking.  When they needed growth capital a year ago, they went to Goldman Sachs who did an offering available in $2 million increments. At the time, I pointed out how this violated Facebook’s stated goals of increasing openness and transparency. If the company wanted to take its thinking to its logical conclusion, it would have offered stock to its members. What a great alignment of interests between a company and its stakeholders that would have been. Alas, they left that innovation to someone else.

Now, a new company has come along to point out another way in which Facebook has failed to advance its innovation. Read more

Intangible Capital Reading List on Twitter for 2011-10-27

• I agree with the goal. The answer goes deeper than innovation to IC RT @dzenopoljac End the Religion of ROE pulse.me/s/2s1xg #
• At OTW social media workshop. #
• Case of Tesco virtual stores in public places. People scan QR codes to shop for delivery. #
• OTW: 75 pct of job changes are touched on LinkedIn in some way. #
• Great strategic perspective on social media today @OTW #
• Results of huge Harvard/MIT study of economic complexity–rankings of countries by their productive knowledge http://t.co/ZbtMk2bu #

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Intangible Capital Reading List on Twitter for 2011-10-26

• Value Added Intellectual Coefficient: http://t.co/OOo63JwP #
• IC includes all these things RT @LAKTINHO: #worldconf2011 Strong brand is the 2nd most important intangible after human & intellectual cap #
• Really? RT @AICPA_JofA: McDonald: It's managers that are short term, not investors who understand the need for sustainability #worldconf2011 #
• So why do accountants ignore intangibles? RT @AICPA_JofA: McDonald: 84% of all corporate value in the U.S. is in intangibles. #worldconf2011 #

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Note to Netflix: reputation is the new bottom line

The last chapter of Intangible Capital is entitled Reputation Is the New Bottom Line.

In it we explain that, while the financial bottom line is still critical to the success of every business, it’s not enough. The financial bottom line helps you put cash in the bank.  But the reputational bottom line gives you the license to continue to generate cash in the future.

Reading the NY Times recent overview of the Netflix saga, I couldn’t help but see this as another example of the power of reputation. Netflix lost 800,000 subscribers and 25% of its stock price after they announced an unpopular change in their pricing model.

The article recounts an interview with Netflix CEO Reed Hastings: Read more

Intangible Capital Reading List on Twitter for 2011-10-24

• Please comment on my post at Michael Mandel's blog about IC and the post-industrial production economy? http://t.co/Fv4tlHkB #

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Do we face a drop in living standards?

I have had some interesting behind-the-scenes conversations with Michael Mandel about the guest post he asked me to write about the post-industrial production economy. (I hope that you will read and comment there)

Here, I would like to take a deeper dive on a question Michael asked me about the the scenario I paint of this knowledge economy production–whether it matches up with today’s goods-based world and whether it might feel like a drop in living standards for some or many people. It’s a goodquestion and here are some thoughts. Read more

Intangible Capital Reading List on Twitter for 2011-10-23

• Words matter. Use of words "intellectual capital" and "intangible capital" matter to me. I respond to @sportsguy33 http://t.co/PZjDXFOP #
• RT @Thx4SharingJerk: Anyone want to join a Intellectual Capital fantasy league? #
• In IC fantasy? Are there divisions for dif biz? RT @WRMC_BattyBeach: @Thx4SharingJerk Who are you taking with the first pick?? #

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Intangible Capital Reading List on Twitter for 2011-10-22

• Accounting is broken RT @jpbobbaers: Wow! "Apple's acquired intangibless (patents) went from $507m in April to $3.5 b." #apple #aapl @asymco #
• Wish I were there! RT @Ronizia: Discussing how companies manage intangible assets at Intangible Brazil event. #intangible #ConsumidorModerno #
• "Now is a time to build." http://t.co/czGVmxia It will be a whole new model because it will be a knowledge economy model. #

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