Intangible Capital Reading List on Twitter for 2011-08-26

• I like Lao Tzu quote on intangibles RT @GlobalHigherEd: A Primer on Intellectual Capital [PDF] by @ADB_Manila: http://t.co/gHk2r9k #

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Intangible Capital Reading List on Twitter for 2011-08-24

• Checking out Michael Mandel's video on education + journalism at VisibleEconomy http://t.co/AuwQ4Gn #
• Let us know what you think! RT @xviladas: reading now: Adams & Oleksak "Intangible Capital" (Praeger, 2010)… (cont) http://t.co/iOBqxPO #

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Options for Identifying Intangible Capital Risks

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Intangible Capital Reading List on Twitter for 2011-08-20

• intangible capital in low-end hospital design that increases wellness http://t.co/Zw3lz8I #
• The goodwill problem: How intangibles actually get counted (or not!) http://t.co/0qWrzby #
• Mandel on ‘Production Economy’ vs ‘Consumption Economy’ http://t.co/7L6t4oI #

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Strategic Capital Risks

Strategic Capital is the knowledge of your market, your business opportunity and the business model you create to take advantage of that opportunity.

The right strategy is an asset. This includes staking out the right market and having the right approach to that market. Strategy is also the critical touchstone for evaluating intangible capital and answering the question, “Do we have the right IC to deliver on our strategy?”

The key risks associated with strategic capital include the: Read more

Intangible Capital Reading List on Twitter for 2011-08-18

• If you want to understand how we need to re-think every corner of our economy, read this about school lunches http://t.co/13fXuHL #

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Relationship Capital Risks

Relationship Capital is not always immediately understood as a knowledge asset. But the growing interconnections facilitated by technology with customers, outsourcing partners, suppliers and many other kinds of partners have created a body of shared knowledge that is critical to the operation of most businesses.

Shared is a key word here because, while sharing is an important component of relationship capital, it also represents a source of risk to the organization. Many an American company has given away its IP in recent years as its knowledge has moved from the category of proprietary structural capital to the category of shared relationship capital with outsourcing partners.

There is another aspect to relationship capital that is embodied in brand and reputation. Reputation gets more and more attention because of the vulnerability created by social media and always-on communication systems; any mistake can be broadcast immediately and the price for it can become significant. In many ways, reputation has become the most important metric for business today; it’s your license to do business in the future. As important as profits are to a business, no one cares how much BP made before the oil spill. What counts is the confidence of their stakeholders going forward. While reputation can and should be managed through a marketing function, the real work comes from strategic and risk management of the entire organization’s intangible capital.

The key risks associated with relationship capital include the: Read more

Structural Capital Risks

Structural Capital includes the huge range of knowledge that stays in your organization when everyone goes home at night (as such, it’s one of the answers to human capital risk of knowledge walking out the door).

Structural capital can take many forms. At one end of the spectrum is the formally recorded, legally protected knowledge in intellectual property (IP). Next is the knowledge included in software and formal process. Farther along, there is all the other knowledge residing in manuals, instructions, intranets and other written resources. Finally, at the other end of the spectrum from IP is the shared knowledge that is manifested in work patterns and culture which are shared and understood in the organization—but not necessarily written down.

The key risks associated with structural capital include the: Read more

Intangible Capital Reading List on Twitter for 2011-08-13

• What do you think? "What caused the Productivity Paradox since 1970?" on ic knowledge center: http://t.co/spaVKny #

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Human Capital Risks

Human Capital includes all the people that work in your organization. The skills and experience of your people are critical. Knowledge and learning begin and end with people. Employees keep everything going every day. And they originate and perfect new knowledge that can create future earnings. The key with human capital is to turn smart people into a team who want to share their knowledge and institutionalize best practices so the team isn’t at risk when any one individual walks out the door at night.

The key risks associated with human capital include the: Read more

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