Intangible Investment Builds Value – A not so surprising review of the research

Intangibles are a class of asset that has always existed. But the importance of intangibles now eclipses all other asset classes because of the shift in our economy from the industrial to the knowledge era.

New things make people nervous. And the easiest way to dismiss something that makes you nervous is to ask for proof. So for all you doubters out there, here’s some proof. But I have to tell you that there’s nothing here that surprising. In fact, there is nothing here that good old common sense wouldn’t tell you. Thank goodness, there are academics out there willing to invest their time in making sure that our common sense is right. Read more

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