Intangible Capital Reading List – Week of October 18, 2010

The US economy must reinvent every job and every industry in a knowledge-era form: services, tech, agriculture, energy, healthcare, manuf

It’s the IC economy Friedman quotes Katz: Everyone today has to think of themselves as an “artisan” and bring something extra to their jobs

Friedman US elections: How do we generate the jobs needed to sustain our middle class and pay for new infrastructure? http://nyti.ms/9olgzi

I’ll be on the panel tonight at PRSA in Boston: New Era, New Valuation Shift – Communicating Intangible Assets http://bit.ly/dbk2nH Join us!

RT@umairh china and india are trying to build their middle class. but the us and britain are trying to eradicate them. guess who wins?

Agree that new vocab would be good but “seminal assets”? RT @kitode: “Intangible assets” is a losing brand. http://bit.ly/bXF4hV

Yet CPA’s have the keys to the intangible capital kingdom–the data that shows where a company has invested its money.

But it was harder for the CPA’s to see how they could help their clients develop their own intangible capital

The CPA’s at our lunch understood intangible capital as the essence of their own practices…

From David Philips at PwC: Accounting needs to embrace a progressive agenda to rebuild trust http://bit.ly/dlXiJq …must include intangibles

Speaking at noon with a group of CPA’s about how intangibles have broken the accounting system. Help them help their clients in new ways.

Right answers are shared RT @Marlfox: Distrust anything with a TM on it when looking for instruments dealing with intellectual capital.

I like this new series “Fixes.” Let’s unleash our collective creativity http://nyti.ms/c2BkGh

We have to end factory model across our economy, use IC RT @SwampFox: Issue of our time. Moving indiviidual education http://bit.ly/azzde9

more Solow: ….not just making processes more efficient, but completely different.’’ http://bit.ly/a6XqMY

Solow “We have to focus on not only improving products, but innovating new ones…http://bit.ly/cTgwUb

Let’s leverage IC MIT President Susan Hockfield “If manufacturing is old-fashioned, then we’re not doing it right”

Intangible Capital Reading List – Week of October 11, 2010

“ideas evolve through networks” Understanding innovation as a learning process http://bit.ly/d8W2Zt /cc @feedly
yurivictor

Facebook co-founder: Online borders are permeable; intellectual capital is the new money. http://bit.ly/bVK2FW

@ipkat is talking about getting all the different constituencies in IP to find ways to talk together, get common vocabulary

Jeremy Phillips @ipkat suggests that all the new start ups in our economies are in a perfect position to keep track of intangible investment

I’m talking about the possibility of counting investment in intangibles. In US corporate spending on intangibles is $1.6 b vs. $1.2 b tang

Starting podcast with Duncan Bucknell and Jeremy Phillips about IP and intangibles.

Malaise in America is not inevitable unless we ignore the possibilities http://nyti.ms/bBQLOQ

The essence of knowledge management is understanding and valuing intangible assets over tangible.

@topsrilankan Value of intangibles in IPO is about more than just brand–it’s about the people, processes, networks that support the brand

RT @tonybovaird: Fergus Lyon: Many social enterprises are protective of their intellectual capital – limiting potential for their scaling?

Concord Mafia RT @JeremyBromberg: Learned lots re intangible cap from @maryadamsICA. IC helps bring focus to drivers of co. value & growth

Intangible Capital Reading List – Week of October 4, 2010

Notes from @viking2917 (Mark Watkins) presentation on search: dead: blue links and one size fits all. In future context is king.

Great recap of yesterday’s KM Forum on decision making by Jack Vinson http://bit.ly/afiOnR

Speaking today at Boston KM Forum on using visualization to make decisions with intangibles. http://bit.ly/cCoCJf

@deonbinneman Thanks for the great comment on reputation and intangibles http://bit.ly/cdlJms

I knew something was up when my son at college set up a Skype account: 4 reasons Facebook should acquire Skype http://bit.ly/9O00gT

The battleground of healthcare reform will be performance measurement http://nyti.ms/9aWaWN

RT @DanTisch: @TerryFlynn I agree re: measurement! My full comment was that reputation = an intangible asset & IA are key to corp value.

Intangible Capital Reading List – Week of September 27, 2010

RT @DanTisch: @TerryFlynn I agree re: measurement! My full comment was that reputation = an intangible asset (IA are key to corp value).

We need to walk before we run. Value of intangibles is the wrong question. First step is to track intangibles investment. and ROI.

It’s time to simplify, not make financial statement complex http://bit.ly/at0v7m (fair value also confusing conversation about intangibles)

Don’t wait until a crisis hits before you think about reputation http://bit.ly/bGM28S

Here’s a more positive view of what American universities can accomplish http://bit.ly/9Uu44c

Could America’s universities go the way of Detroit? Not as implausible as you think. http://bit.ly/aoAsD5

Great story of bottom-up innovation and performance improvement at a failing school–the teachers took charge.

Looking for names of lenders that lend on IP (patents and trademarks) Thanks!

Need to be intangible capitalists RT @umairh: america + china think they’re capitalists – they’re not. http://bit.ly/ahInKI

Checklists are a powerful form of structural capital – converting good practice to simple steps http://bit.ly/cm60tH

There’s no doubt that IC is critical to growth and innovation – Latest macroeconomic review of IC from CEPS http://bit.ly/cQJXyu

IC is about bottom up: Design leader “my job is to conceptualize what happens in mkt & distill the principle out of it” http://bit.ly/a9LJrj

Great new article on contemporary M&A: Getting a Grip on Intangibles

Russ Banham at Treasury and Risk did a great job of laying out the importance of intangibles in mergers and acquisitions in this new article: Getting a Grip on Intangibles

Since 70% of the average deal is intangible and 50% of the average deal is goodwill, there is a screaming need for better information about what’s really going on in acquisitions. I’m happy to say that Russ quoted me together with Mark Sirower at Deloitte, Dan Tiemann at KPMG, Robert Bruner at University of Virginia’s Darden School, Stephan Thollot at E&Y, as well as the CFO’s of Steel Technologies, Arrow Electronics, PMI Group and Corning.

The message of the article is clear: intangibles are not going away. M&A professionals ignore them at their own peril.

The Innovation Ecosystem: Built from Your Intangible Capital

Innovation does not happen in a vacuum. It happens inside your existing business. The ideas you develop will arise out of the competencies or experience of your employees and your external network. They will build on your existing strengths to perfect something you already do or to apply your knowledge in a new direction. There will almost always be a connection with your core competencies. There’s nothing wrong with that, who better to compete in an arena that needs your organization’s skills than you, who already have significant expertise?

As our research with Chief Innovation Officers found, it is not enough to just have an innovation process. The process needs to be supported by an ecosystem that has the right people, knowledge, culture, and external relationships, in other words, the right intangible capital. What are the right components for your innovation ecosystem? Let’s look at each component in more detail. Read more

Basics of Innovation Process

An innovation process is not necessary for all innovations. Hopefully, many innovations will happen incrementally through continuous learning. But for bigger ideas, you will want to have a process. Just as there are many definitions of innovation, there are also many different views on the best components of an innovation process. They all essentially address the need to capture ideas and track their progress through a succession of steps to develop and test them and guide the worthy ideas to commercialization. But, as with any process, there is lots of room for interpretation and design adjustments based on your organization’s needs and experience.

The main components of an innovation process include: Read more

The Dual Challenges of Innovation Management

A number of years ago, a manager in charge of implementing a balanced scorecard system shared his organization’s strategy map with us. One of the organization’s “learning and growth” goals was “to become a more innovative organization.” We asked how he was going to do that. He had no idea.

This was one of the catalysts that got us interested in the field of innovation. We actually did a research project where we interviewed Chief Innovation Officers (CIOs) in American companies. The project, in late 2006, was one of the earliest research projects of this group. We did it because we were curious about the people taking on this task. We were also trying to understand the intersection between innovation and intangible capital. Read more

Program on Intangibles for Public Relations and Investor Relations Professionals

Mary Adams will be appearing at the Public Relations Society of America meeting in Boston this week:

New Era, New Valuation Shift: Communicating Intangible Assets

10/21/2010
6:00 – 8:30 p.m.
ML Strategies LLC, One Financial Center, 38th Floor Conference Room, Boston, MA 02111

Implementing PR and IR Strategies for a New Knowledge-Based Economy

As we emerge from the economic downturn, MarCom budgets are slow to recover; yet we’re still charged with moving PR and IR forward for our organizations. At any moment, the economy might flip a switch and we’ll be off and running on the next wave of productivity and profitability. Will you be ready for communications in the new economy?

Today’s communications professionals and corporate PR/IR staff face an interesting challenge: how do we communicate our company’s “intangible assets” — intellectual capital, corporate culture — to the market, customers, media and investors? How do we translate that value through PR and IR communications to the marketplace?

Even consumer-based companies are on board. If you aren’t doing it already, you should be.

Join us for a discussion on how to incorporate communications that convey the value of our companies’ intellectual capital and other intangible assets into our existing communications systems. The goal is to demonstrate real value of the assets inside our organizations.

Find out how to:

• Set a plan in motion to get corporate mindshare around the concept of valuing intangible assets
• Become a leader in the charge within your organization to improve communications around IP, knowledge and other intangibles
• Create a multi-tiered program of communications strategies and tactics to better convey ‘the whole’ of the company’s assets to the marketplace.

You will be armed with an understanding of how to communicate intangibles as the New Economy rises again.

More information and to register

Innovation Info Flows – Bottom, Top, Inside, and Outside

Emergent strategy and innovation are about opening up the flow of information and ideas. The farther we get into the knowledge economy, the more that knowledge gets spread across a company’s network, both internally (through human and structural capital) and externally (through relationship capital of all kinds). The fact that much of the important knowledge is spread out in this diverse ecosystem has significant implications on some of the most basic ways that we see an organization. Read more

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