Use Value Network maps to understand how your organization works from the bottom up

We usually look at organizational networks at three levels. The first (described as a knowledge factory) is at a strategic level, built on the high-level inventory of an organization’s intangible capital. Today, I’ll talk about the next takes the perspective of the knowledge factory down one more level of detail (third perspective, personal networks comes tomorrow).

This perspective looks at the roles people play in your organization. This is the Value Network methodology described by Verna Allee in The Future of Knowledge (still one of my favorite books on the knowledge economy and why I pursued certification in this methodology*).

This approach involves mapping a network where a specific task or process occurs. The nodes in this network are “roles.” A role speaks to the specific function that a person is playing. This is not their title on an org chart—it is usually more descriptive—such as advisor, buyer, designer, marketer, mentor, partner, problem solver. It is common for a person to serve in more than one role. Read more

Intangible Capital Reading List on Twitter for 2010-08-23

• Yes, transparent communication is important in crises. But the real way to manage reputation is to manage intangible capital. #
• Excellent intangible capital management–of people, processes, relationships–is the path to excellent reputations #

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Intangible Capital Reading List on Twitter for 2010-08-21

• Fresh start accounting used to recognize a few of GM’s intangibles–many more don’t fit acctg model http://bit.ly/9sV535 /cc @feedly #
• Wall St liked HP’s Hurd for cost-cutting but lack of long-term vision meant that brand had been slipping for 7+ years http://bit.ly/aclBts #
• Disruptive innovation in education is inevitable and needed RT @SwampFox: 21st Century Public Education http://bit.ly/9sgOb6 #
• Data showing huge increases in business method patenting–very important to structural capital RT @IPThinkTank http://dld.bz/sdFu #
• Do we need to abandon existing valuation models or just learn to apply them in new ways? (see comments) http://bit.ly/9LUpKr #
• Watching potential disruptive innovation in accounting: Mazuma http://bit.ly/8Y67zk /cc @feedly #

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Thinking about your organization as a network

The Internet is one huge network. But it is also the platform on which many smaller networks can be formed. Your organization exists in and through a lot of these smaller networks as well as the meta-network of the internet. Read more

Intangible Capital Reading List on Twitter for 2010-08-20

• RT @AICPA_JofA: Leases of intangible assets (ex. software, patents, licenses) not in FASB/IASB lease acctg proposal http://twurl.nl/feih7s #

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Networks and the Organization: An Historical Context

The ability of people and organizations to connect with each other and to form networks moved into hyper-drive with the rise of the über network of our time, the Internet. Peter Drucker, one of the leading management thinkers of the last fifty years, highlighted the importance of the Internet by putting it into historical context.  Read more

Intangible Capital Reading List on Twitter for 2010-08-19

• Do we have it in us to change or should we “get ready for a long phase of stubborn unemployment and anemic growth”? http://nyti.ms/b23PWU #
• Talk about disruptive innovation–25% of students at degree-granting institutions take at least one course on line. http://bit.ly/dcAewJ #
• We must learn to build our economy while collaborating internationally – Jointly developing green http://bit.ly/bBudBj /cc @feedly #

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Intangible Capital Reading List on Twitter for 2010-08-17

• We cannot have ideas economy if we give up manufacturing–BUT in different, sustainable, creative form http://bit.ly/9ZfUHv #
• Should public policy focus on entrepreneurs? I wonder how many incentives and tax breaks go to large corp? http://tcrn.ch/9K3pWk #
• My post on the Hulu IPO was picked up by Intangible Economy blog http://bit.ly/ahHKJO #

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The Hulu IPO: Wrong thinking on intangibles accounting hurting its chances

The internet television video company Hulu is reportedly considering an IPO. But, reports the NY Times, the company “evidently makes little in profit.”

I am not privy to their numbers but I can tell you from experience that their income statement is probably full of “expenses” that are actually investments in their intangible productive capacity (also called intangible capital). These include investments in some investments in processes, training, networks, and other forms of organizational knowledge. Read more

Intangible Capital Reading List on Twitter for 2010-08-14

• Innovation requires a process but the process will not succeed without the right people, knowledge and networks (yes, that’s the def. of IC) #
• Intangible capital is your innovation ecosystem #
• Of course M&A has a terrible track record. Average deal ends up with 50% goodwill info gap http://bit.ly/auVZo9 /cc @feedly #
• Good discussion of the trade secrets question–the next step really is understanding intangible capital http://bit.ly/aGJmD3 /cc @feedly #

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