Intangible Capital Reading List on Twitter for 2010-06-30

• Good explanation for non-legal types of Bilski decision–business method patents still OK although standards unclear http://bit.ly/ac0Z3A #

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Intangible Capital Reading List on Twitter for 2010-06-29

• In 2009, S&P 500 reached all-time high of 81% intangible capital–when is the market going to dig into this? http://bit.ly/aDOs6U #
• Here’s the Ocean Tomo research on intangible capital–also looks at EU, Japan and China (trending around 70%) http://bit.ly/ahgIF9 #
• Just added a new discussion on ic knowledge center http://ning.it/bkEAk7 #
• The knowledge to innovate is not held exclusively at the top of organizations. Managers must facilitate the flow from bottom up. #
• When people say that “all our assets walk out the door at night” they are showing their ignorance of structural capital. #

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The Holy Grail of the Knowledge Economy: Structural Capital

If you understand human and relationship capital, you can start a business. If your business creates value for your customers, you can earn a good living. But you will never grow large or particularly rich with just these two kinds of knowledge assets. This is because the real promise of the knowledge economy comes in the creation of structural capital, that is, knowledge that gets captured and institutionalized in an organization.

When people say that “all our assets walk out the door at night” they are showing their ignorance of structural capital. Read more

Intangible Capital Reading List on Twitter for 2010-06-28

• Innovation is the outcome of new applications of existing intangible capital. It’s the oil beneath your feet. #
• It is a mistake to assume that businesses based on intangible capital cannot also be based on manufacturing and production. #
• It is imperative that we also re-make manufacturing in a new, knowledge-era form. #
• In manufacturing, there are incredible opportunities to create innovative products (especially green). .. #
• But t manufacturing processes should be innovated too–with zero waste, low energy use, sustainable production processes. #

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Intangible Capital Reading List on Twitter for 2010-06-26

• Call by Chad Syverson at U Chicago for better intangible capital data. http://bit.ly/9qf6ya #
• Syverson cites enormous and persistent differences in measured productivity across producers, even within narrowly defined industries. #
• The answers for the big differences among players in the same industry: the strength and management of intangible capital. #

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Relationship Capital: Brands versus Reputation

The final category of relationship capital (after customers and partners) is brand and reputation capital.

Brand is how your customers see your products. Reputation is about how all your stakeholders view your entire operation. Each is important. Brand communication is generally thought to leave more room for definition by the holder. That is, I can influence how you see my brand through my marketing and management of the customer experience. But both brand and reputation are as much about your stakeholders’ knowledge of you as it is your knowledge of them. This shared knowledge is what make brand and reputation part of relationship capital. Read more

Intangible Capital Reading List on Twitter for 2010-06-25

• Should we just be measuring outputs and not inputs for intangible capital? http://bit.ly/9wO5gj #
• New comment about whether brand is a good proxy for valuation of intangible capital http://bit.ly/ajEiBo #

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Intangible Capital Reading List on Twitter for 2010-06-24

• Fuel the US economy by near sourcing from remade manufacturers–zero waste, low energy, high innovation http://nyti.ms/aSjnvR #

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Trolls Are Capitalists Too

My work with Intangible Capital intersects with the field and practice of intellectual property (IP). In conversations about IP, especially in my monthly programs at the Intangible Asset Finance Society, trolls are a frequent topic of discussion. In fact, some colleagues from IAFS and I ran a workshop about modeling IP-intensive businesses at the recent ICAP Ocean Tomo event that talked about the line between a research organization and a troll.

But I have never spoken up about my view. I don’t really defend trolls. I see the question in a larger context of the operating assumptions broadly held about business and ownership. Read more

Relationship Capital and the Growing Importance of Partners

When thinking of relationship capital, most people default to customers, who obviously are fundamentally important to your business.

However, relationships with other kinds of partners are growing stronger and more important for the same reasons as those described yesterday for customers: increased outsourcing, increased linking of systems and the need for co-creation and innovation. I’ll talk about partnerships in value creation and those that provide support systems for your organization. Read more

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