tweets by maryadamsica 05/09
October 8, 2009 by Mary Adams
- Blame your problems on your subordinates? Ignores the fact that intellectual capital is rooted in people http://bit.ly/PuiFy #IC
- Michael Porter thinks Mass. needs to think about mid-level jobs. I think this is a national problem. High end not enough http://bit.ly/FALx9
- IP aggregation is a growing biz model. Feels like bottom fishing. Does it really create value? http://bit.ly/uSMyk #IC
- Michael Horn shares that on-line learning growing very fast! http://bit.ly/INkh6
- Check out my new Google profile http://www.google.com/profi…
- Follow up to earlier post on Back of the Napkin: comment from 5/29 about graphic facilitation–powerful communication http://bit.ly/2rMF9
- All my tweets last night were from the Hult/IXL Sustainability Innovation Forum 2009 http://bit.ly/C4TKe. Slides are not up yet but will be.
- Ideas of single changes that could create sustainability: program mgmt in states, not Feds. Govt when buying, environmental should be factor
- Schindler: SBA went bankrupt in dot-com bust. 100 firms went out of business and left a big gap in early stage. ARPA-E is a return to this.
- Comment from a Dutch participant–does government money drive out innovation? Schindler says govt good at basic research and education.
- LEED was a way to circumvent the codes. Create market force for innovative solutions. To force a tipping point.
- Pedini: the standards for construction is established materials and low cost–how to take a holistic view of full footprint of a project.
- Jennifer Dolin: incandescent light bulbs will be phased out by 2014. For Osram Sylvania the question is where to invest…
- Schindler thought. state environmental authorities would be allies. All systems resist change.
- Yvonne Davis: need econ model, ecological, social, and cultural. She advocates holistic solution.
- LEED is open source and transparent. HULT presented case on BofA tower in NYC. Potable water plant. Big use of natural light.
- Pedini’s story is about just thinking in a different way. It’s like people just gave themselves permission to think.
- Pedini is talking about precycling–using temporary construction components to build other things. Highways to public housing.
- Pedini had other slabs left and built another building in Lincoln. There is more material sitting in Boston. Built pier Boston Long Island
- Pedini: heavy construction can have up to 80 pct waste. He showed how he used waste from Boston’s big dig to build a house in Lexington MA
- Axion makes pilings and i-beams using recycled plastics. He hasn’t said whether they will also be recyclable.
- Hult session on construction sustainability. Paul Pedini from Cashman and Marc Green from Axion. Axion recycles plastics into constructn mat
- Other SAIL inv: kokam, cleantech, waterhealth. Cleantech biz is thought leadership–interesting use of intellectual capital
- Schindlers firm SAIL invests in conservation. These fixes usually pay for themselves. Investments: iceenergy, flexenergy, extreme power
- Schindler: Clean tech is still underfunded. McKinseysays innovation has to come 3x faster than in industrial revolution.
- Schindler: 2005 energy use increase 65 pct. 2,3 of hospitalizations outside US from water based illness. Big challenges for agriculture.
- Schindler quoted Toynbee–civilizations are created by challenges that almost destroy them. 3 areas: water, energy, sustainability
- I’m at Hult IXL Sustainability Conference. Walter Schindler keynote. He was also investor in one of my clients.
- Lots more talk about diet being a factor in global sustainability. I still can’t imagine going vegan…http://bit.ly/uyuXX
- I loved Back of the Napkin by Dan Roam. Just re-discovered his blog. Learn how to draw as a communications tool. http://bit.ly/6PjtP
- One thing that stuck from Larry Page’s Michigan commencement speech, “Find the leverage in the world and be truly lazy.” http://bit.ly/5lrBb
- Follow up to 26% of workers freelancing: Boston Bus Journl says demand for temps down 34% in 2009. Hidden unemployment? http://bit.ly/VL6Xs
- The Week says that freelancers account for 25% of the working population. Why isn’t this getting more attention? http://bit.ly/10OIAm
- Great story on having open pay scales in a company from Fog Creek software http://bit.ly/GcdKY
- Tomorrow the media will report on value created from conversations that have been vetted and transformed into innovation http://bit.ly/1PLeb
- Thanks to Bill Taylor http://bit.ly/DAfmO for link to New Yorker article on companies grew in the Great Depression http://bit.ly/fno6T
- Hubspot’s follow up to Globe 100 http://bit.ly/KE5nV The companies ranked by search engine authority http://bit.ly/SZHmc
- Has anyone used Google’s Chrome browser yet? David Gurteen recommends it here http://bit.ly/gWQ85
- Dan Ariely (Predictably Irrational) the farther you get from actually touching money (eg Wall St), the easier to cheat http://bit.ly/1SEhI
- Just used (800) CLEANUP for info on recycling eyeglasses but it sounds like they will help you with recycling info for just about anything.
- British scandal started when American journalist requested info. We need journalists. They need new biz model. http://bit.ly/86stz
- RT @MarkClayson: Convert PowerPoint to video (SWF – Flash movie format) http://tinyurl.com/qb7sfh
- Heard of Arduino http://arduino.cc? Open Source gadget has been used to make all kinds of things http://bit.ly/7X42p What’s next for OS?
- David Brooks in praise of dull, hard-working CEO’s http://bit.ly/1CrYK. Am trying to reconcile w/ mgmt as orchestration http://bit.ly/SWFSX
- Thanks to Stephen Spriegel for this. Google’s high profit per employee is a dangerous metric–too easy to manipulate http://bit.ly/13ukEU
- How to brand and position New England as an innovative hub? http://bit.ly/gmMGP
- Here’s a conversation to watch: Scott Kirsner’s What’s Next in Tech http://bit.ly/1iAh05. Add your thoughts with hashtag #whatsnext09
- New blog post: Simple but Powerful Ways to Generate Ideas and Track Satisfaction http://bit.ly/ZCQ70
- New blog post: Innovation in Health Care http://bit.ly/ZmJqN
- Thanks to Paul Ritchie at Cross Derry http://bit.ly/ie2j7 for link to the 26 Best Project Management Blogs http://bit.ly/5PtGl
- Jackie Hutter: patents should cover the benefit to the consumer, not the invention itself. I like it but is it possible? http://bit.ly/MjcEt
- Richard Florida at Creative Class: Toronto shows that diversity works. Safer and more liveable than US cities. http://bit.ly/bKByU
- Michael Wells at Creative Class: work more important than smarts. Corporate equivalent: IC from hard work, not just luck http://bit.ly/AhMF0
- Just read about Free Range Kids. Author’s blog: http://bit.ly/8Pp6I. She’s right. Stop listening to the news. Let kids learn independence.
- Duct Tape Marketing’s guide to “Twitter for Business” http://bit.ly/taRj9
- RT @tweetmeme http://bit.ly/jfKuJ
- Great post on using NetVibes to create your own social media dashboard (thanks to Duct Tape Marketing for pointing here) http://bit.ly/xhzm7
- Grant Thornton is sponsoring webinar series called “Navigating uncertainty: Patent values and the evolving IP market” http://bit.ly/y6Y8T
- I had heard about Prezi http://prezi.com/ but Haque’s presentation http://www.vimeo.com/4364126 was the first one I saw in action.
- I’m watching Umair Haque talk about new ways to look at economics and innovation http://www.vimeo.com/4364126. Don’t miss this one.
- Another thing I learned yesterday: that the anchor text for links in blogs/websites should be descriptive–I have always said “find it here”
- Patel: Emerging trends: 1 available anywhere anytime 2underserved segments 3 sustainable and green 4trust and trsactions. #imcne
- Patel: The technology of iPod was not invented by Apple. They just combined pieces in new ways. Winning innovations don’t have no. 2 #imcne
- Patel: Examples: Minute Clinic at CVS. Enterprise rentals. Will Zipcar disrupt Enterprise? #imcne
- Patel: principles of innovation breakthroughs: emerging trend, powerful business models, basic human needs, combine capbilities #imcne
- Patel: Categories of innovation: business model, production, offering, delivery, experience. Def: new value in new ways. #imcne
- Patel: Innovative companies listen better. To suppliers, to customers. Innovators get better investments, partners, brands, employees #imcne
- Patel: His group just finished a book with 101 innovations–2 page story for each. Innovation plays a big role in intangible value
- Patel: Hult was originally the Arthur D. Little School of Management. Innovation is everywhere now. Not just US or EU. #imcne
- Spira: Resources www.executiveplanet.com , When Cultures Collide, Doing Business Internationally; Kiss, Bow, Shake Hands; Global Consultant
- Spira: Her main sphere is SAP global implementation. Other models are to build a focussed market in a region. #imcne
- Spira: Good way to get global work is through a larger US-based company. Bottom line for many customers: I know you and trust you #imcne
- Spira: Trends internationally growth of biotech, green supply chain. Do not confuse Europe and EU. She sells her personal brand. #imcne
- Spira: Challenge of global is bridging local, regional, national, int’l interests. BRIC: Brazil, Russia, India, China. #imcne
- Olivieri: Book of lists going to go on line as a service. Also, what you think is interesting is not what our reporters will think is int
- Olivieri: Right now content has close to no value. Pendulum will swing and content will come to have more value. But no wayto plan #imcne
- Olivieri: We are making a lot of small bets. Can leverage across broad platform with all the titles across the country.
- Olivieri: BBJ/MHT have more email than print subscribers. Deliver daily news so have to compete with print editn. 29% MHT rev online #imcne
- Olivieri: Social networking is a new publishing platform. Blogging for money won’t work. Cost per lead is growing ad approach #imcne
- Olivieri: so much media, we spend too much time finding what you want.Micro marketing easier than mass marketing. Product placement #imcne
- Olivieri: Although we spend more time with media, there is less time with each medium. Classifieds were the main source of revenue. #imcne
- Olivieri: Now consumers can choose. We consume more and more time consuming media.yet newpapers and TV are falling through the floor #imcne
- Olivieri: early in TV and radio, lines between media and advertisers were blurred. Cable brought instant access. Think ESPN and CNN #imcne
- Presentations from the conference will be on the site at www.imcne.org #imcne
- Bachman: process to go green: audit (incl stakeholders),envision, goals, strategies,execution,monitor, callibrate. Engagement key. #imcne
- Bachman: benefits of green: increased efficiency, increased morale, decreased cost #imcne
- Bachman: stages of green strategy: do no harn, do well by doing good, proactive green strategy. React to yesterday, today, tomorrow #imcne
- Bachman: attriutes of green business: resource use, customer focus,sustainable procurement,worker-centric,engage stakeholders, new values
- Bachman: Implications to business: increased costs,fewer raw materials, increased risks: regulatory,customer demand, competitor #imcne
- Bachman: green drivers: population growth,energy demand,climate change,natural resource depletion. US oil imports spiked from 1980′s #imcne
- Bachman: His new book is Green Business. Even in recession, sales of green products holding their own AT&T IBM, Disney all focussing #imcne
- Whalen: www.highrankings.com/newsle… also www.highrankings.com/forum. #imcne
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- Whalen: thank you and landing pages should be set up as a goal for tracking. Funnel pages are sequences of pages to watch conversion #imcne
- Whalen: Don’t focus on rankings–right keywords imp too. Use Google analytics then do something about it. #imcne
- Whalen: Use good anchor text for links. This is a mistake I’ve been making. I often use read here rather than having meaning #imcne
- Whalen: Important: keyword research,title tags,words on the page,anchor text,popularity. Google keyword tool good. Titletag 10-12 wrd #imcne
- Whalen: relying exclusively on free search is dangerous. Google giveth and Google taketh away #imcne
- Whalen: Outdated: meta tags, keyword stuffing, SE submissions, SE deception (mult sites,doorways,link farms) work temperarily #imcne
- Whalen: SEO is making your website the best it can be for your site visitors and the search engines. #imcne
- Schultz: 3 Ramp up your brand. Recognize, articulate, memorize, prefer–show value and resonate. 4 Get it done #imcne
- Schultz: Berea College wants to be harder to turn down than Harvard. Examples: Accenture’s Tiger Woods ads, !ain’s Profit Hunt #imcne
- Schultz:2 Resonate’ differentiate’ substantiate. Only 8% of customers think consulting experience excellent. 28% mgmt clients loyall #imcne
- Schultz: Brand makes a difference. Referrals used to be sufficient. Personal recognition important. Brand leaders make 20% more #imcne
- All content from the conference will be recorded. Special pricing on line at www.conferencemediagroup.com
- Just explained Twitter. Many consultants still not familiar with it. #imcne
- IMC consulting conference tomorrow. Will post starting with speaker last name. See schedule for full details http://bit.ly/pooDO
- Just closed out my international plan after my trip. Verizon charged me less than $2 per day for unlimited internet access. Good stuff.
- Boston Globe: more women in power lead to better profits & stock price http://bit.ly/PbNUb. My view: root is diversity & feminine influence
- Conde Nast pulling plug on Portfolio. Too bad. One of the best magazines I have been reading lately.
- Just found great summary of approaches for valuation of intangible assets from Karl-Erik Sveiby http://bit.ly/iraKk
- Here’s the link to the European Conference on Intellectual Capital http://bit.ly/7cMJn. Watch my blog http://bit.ly/fsrEG for info on talks
- Was at European Conference on Intellectual Capital last week. Realized I should be twittering. Will start with IMCNE meeting on Tuesday




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