Intangibles Measurement
August 7, 2009 by Mary Adams
I just took a quick break from my vacation week to participate in the IAFS monthly conversation about intangibles. Here’s the presentation I made on Intangible Asset Performance and Financial Results.
It builds on the recent video we posted that shows how to model the intangible factory. Then it identifies the three principal forms of intangibles measurement:
- Investment – Tracking the cost of intellectual capital expenditure (i-capex), which is lost in the income statement
- Assessment – Evaluating the strength, outlook and risk of critical intangibles
- Performance Management – Using nonfinancial indicators to track performance of intangible
These three approaches can be combined to triangulate the performance and financial success of intangibles.
I’ll be back next week and will expand on each of these a little more.
Editor’s Note: Here’s a quick way to see all the posts in the intangibles measurement series.




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