Intangibles Measurement

August 7, 2009 by  

I just took a quick break from my vacation week to participate in the IAFS monthly conversation about intangibles. Here’s the presentation I made on Intangible Asset Performance and Financial Results.

It builds on the recent video we posted that shows how to model the intangible factory. Then it identifies the three principal forms of intangibles measurement:

  1. Investment – Tracking the cost of intellectual capital expenditure (i-capex), which is lost in the income statement
  2. Assessment – Evaluating the strength, outlook and risk of critical intangibles
  3. Performance Management – Using nonfinancial indicators to track performance of intangible

These three approaches can be combined to triangulate the performance and financial success of intangibles.

I’ll be back next week and will expand on each of these a little more.

Editor’s Note: Here’s a quick way to see all the posts in the intangibles measurement series.

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Comments

4 Responses to “Intangibles Measurement”

  1. Intangibles Measurement II: Investment : Smarter Companies on August 14th, 2009 9:31 am

    [...] the first of three follow ups I promised to my post on intangible measurement. I always warn folks that this the most radical of the three types of intangible measurement, [...]

  2. Intangibles Measurement III: Assessment : Smarter Companies on August 20th, 2009 9:28 am

    [...] the next follow up to my post on intangibles measurement. In my last post, I made the case for measuring your annual investment in intangibles. Tracking how [...]

  3. Intangibles Measurement IV: Indicators and Performance Management : Smarter Companies on August 23rd, 2009 3:53 pm

    [...] the next follow up to my post on intangibles measurement. The last two posts have provided details on investment and assessment. This time, I am going to [...]

  4. Tiger Woods and Intangibles : Smarter Companies on December 21st, 2009 9:57 am

    [...] systems and networks. Yet the financial information we use for investing and managing almost completely ignores intangibles. So a company can look great on the financials and still be dead or dying on the intangible capital [...]

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