New Book: Professional Service Marketing

Marketing and selling can be challenging for any business. But services can be especially hard because they are so, well, intangible.

Mike Schultz and John Doerr, authors of Professional Services Marketing, take a lot of the mystery out of it. I have known them for quite a few years. I respect how they have built their firm based on a lot of good content.

It feels like almost all the content has made it into their new book. That makes it a great buy. But it means that it is a bit overwhelming. There are 23 chapters about every aspect of marketing that you can think of. They explore each aspect from multiple perspectives. So if you are involved in marketing a professional services firm, you will want to have this book on your shelf.

My suggestion is to read it in short bursts. You cannot absorb all the content by reading the book straight through. There are special offers associated with the book all day today and tomorrow (August 3 & 4) if you want to check it out.